Robert Petković
Web analyst and data storyteller, ProMedia Group
Robert is an expert in Google Analytics with over 20 years of experience in everything web-related. He started his career as a web developer and spent the last 10 years as one of the most prominent analysts in the region. He can get useful insights from the data he first saw 5 minutes ago, as well as play drums in front of 10,000 people.
He studied psychology and worked as an analyst at Multilink, Degordian, Agrokor, Bruketa&Žinić&Grey and he is currently the Head of Digital Analytics at ProMediaGroup. He is one of the few experts in the Balkan region who uses Analytics on a daily basis and collaborates with the world’s leading experts in the field of digital analytics. His current professional challenges are the advanced implementation of Google Analytics using Tag Manager, Enhanced Ecommerce, Growth hacking, the integration of online and offline data and everything that analysts adore.
He’s a regular guests at international digital marketing workshops and conferences. Observing his lectures through practical examples you can see how your website visitors behave and what are they looking for, as well as how to use that data to make data-driven decisions and grow your business.